I was the lead designer on the 2020 Tostitos NFL collaboration for the Superbowl. I created a custom pattern for each team using their own unique team mottos, and I also formatted and designed the recipes on the back of the packs. There are 23 designs in total for this project; with each team's colours, motto patterns, and custom recipes.
These designs ended up being used for the bags in 2021 instead.
Here is the full lineup!
Here are the front and back 3D shots I created for the project. Another designer completed the domicile and UPC information, so those elements are still marked FPO (for placement only) in these composites.
Here is an example of one of the slogan patterns I designed for this project, for the New Orleans Saints.