For Soap Stories, my work included all promotional materials, e-newsletters, and new packaging.
Additionally, logo design and website design for the new sub-brand Soap Stories NK.
One example of the new packaging I designed was for a set of hand creams.
I additionally created these renderings to advertise the products.
I took initiative with the Soap Stories Instagram page, as it had been fairly inactive. One of my ideas was a regular "Scent of the Week" post, featuring a graphic I made featuring all the products with that scent. I made these posts shoppable, and this created a small new area of shoppers for this brand.
I had the idea to incorporate QR code cards in the stores, for people to get immediate access to Google reviews for that location. I additionally redesigned the store location business cards.
Another initiative I took was to redesign some of the old marketing materials, such as the Facebook Cards all customers receive at the various spa locations, adding in the Instagram information.
Here are a few more of the social media posts I created, combining my own photography with computer graphics and drawn elements. My goal was to create a fun, interactive brand by having posts that encouraged commenters to vote on products, such as soaps or creams.
This increased customer engagement and created new revenue through more shoppable posts.